Business Book Review is a monthly event where you will be able to pick up the key ideas and themes from great business books... and get some ideas on how to start applying those to your business right away.
And the best part? You don't even need to read the book!
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From the bestselling book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans work in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges – so do the other eight! We spend our days trying to motivate others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling drawing on a rich trove of social science for his counter-intuitive insights. The book reveals the new ABCs of motivating others, explains why extroverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
We will cover the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.